Discover the captivating world of retail psychology in our latest episode of Retail Maverick Shorts. Unravel the mystery behind "Why shoppers lie" and delve into how cutting-edge AI technology erases the gap between what consumers say and what they do.

Traditional research methods often fall short as shoppers provide incomplete or aspirational responses, creating a challenge for retailers and CPG companies. We want to join us as we explore the toothpaste aisle analogy, where stated preferences don't always translate into purchasing decisions.

Learn the importance of accurately predicting consumer demand to maintain business success. We'll uncover how AI algorithms, fuelled by store-level data, transform decision-making. By adopting this store-specific approach, businesses can craft tailored assortment plans, unearth growth opportunities, and enhance the shopping experience.

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